This guide contains a collection of over 50 web best practices that will make your site rank higher in search results, load faster in browsers and be more secure against attacks. The advice here is based on recommendations from web experts such as Google, Mozilla, W3C, OWASP and Yahoo. For each best practice, we explain why it's important, how to follow it and provide you with authoritative links to refer to for further reading. Select from the SEO, web speed or web security section below to get started or keep scrolling for a list of all the best practices.
SEO Best Practices
Boost your search rank and click-through rates by fine-tuning the on-page SEO of your site.
Web Speed Best Practices
Accelerate your site by learning how to shrink page sizes and optimise resource delivery.
Table of contents
All the best practices contained in our guides are shown below.
The Checkbot SEO Guide covers everything you need to know to optimise the on-page SEO of your website. By following this guide, your pages will rank higher in search results, users will be more likely to click your links in search listings and visitors will get more out of your page content. We’ll cover topics such as how to use HTML to structure your pages in a machine readable way, best practices for writing human readable URLs and guidelines on how to configure your site to be search crawler friendly.
The Checkbot Web Speed Guide will teach you how to create high performance web pages that download in less time and start rendering more quickly. Website performance is a crucial factor for increasing conversions as fast pages keep visitors engaged and get them to stay on your site for longer. Search engines even treat page speed as a ranking signal because they know fast websites are important for a good user experience. To accelerate your site, we’ll guide you on ways to reduce the amount of data that needs to be sent to the browser, how to take advantage of browser caching, techniques that make pages render more quickly and tips on avoiding redirects that can slow down browsing.
The Checkbot Web Security Guide will teach you how to harden the security of your website to reduce attack vectors, protect user privacy and prevent data leaks. Website security is critical whether you handle payments or not as succesful attacks can still damage your brand and lead to your site visitors being exploited. Browser vendors know that security is important to users as well because browsers are starting to show prominent warnings when insecure pages are detected. Search engines are also trying to encourage website owners to secure their sites by treating HTTPS as a ranking signal. This guide will teach you how to secure your website by setting up HTTPS and securing password forms as well as how to harden your site against common exploits known as XSS, clickjacking and content sniffing attacks.